Basic information
- Food/Non Food: production/distribution/consulting company in the sector of FMCG
- the company was established beginning of the year 2014 with its headquarters in Sofia
- the management is from Croatia/Germany, background education in Germany and other countries (USA/NZ)
- international very well connected company which is specialized in servicing the east/western european countries in matters of FMCG (producer/distribution)
- focus is in providing local and international consumer goods/"high rotational articles" mostly under own specifications for the price entry level
Business areas
Categories:
- specialised in dairy and deep frozen products ("white" and "yellow" line, f.e. white cheese with/without vegetable fat, Mozzarella blocks/Pizza Topping blocks; Pizza´s, Pastry with fillings, Greek pita's)
- other categories as sweets, chocolates, waffles, beer, salami, nuts and others
- recently opened business field Non Food (casseroles) and medical products (condoms)
consulting services:
- in-house consulting and interims management in the areas of purchase, logistics, sales, marketing (plans/activities), purchase controlling
- category management/assortment analysis with competition and price overview
- "price/quality ladder approach" with calculation of decision impact
- definition of the ideal article range based on key performance indicators
- shopper marketing
- project management in organisation/planning
- support for east european suppliers to prepare and enter professionally western european markets and vice versa
- purchase department development and negotiation strategies/tactics
