Bulgaria took part with a promotional stand in the biggest tourism event in the world for congress and business trips IMEX in Frankfurt, Germany. Presented at the Bulgarian stand were three companies and Varna Municipality. The event is intended for professionals in the tourism industry. Over 3 500 exhibitors, 4 900 professionals in the industry and over 3 900 hosted buyers were presented. The forum was held in the period 16-18 May 2017.

The exhibitors include congress centres, cruise companies, national and regional tourist organizations and boards, hotel chains, spa centres, golf destinations, exhibition centres, leading aviation managers, rent-a-car companies.

In the past year Bulgaria was visited by 826 939 German tourists, marking a 32.8 % growth on 2015.